Privacy Policy

1. Who We Are

My Release Room™ is a somatic release experience located in Jonesboro, Georgia, operated by My Release Room LLC under She's On Purpose, Inc. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, book a session, complete a waiver, or interact with us in any way.

By using our website or services, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

We collect the following types of personal information:

• Contact information — name, email address, phone number
• Booking information — session type, date, time, and payment details collected through Vagaro
• Waiver information — date of birth, age range, emergency contact, health disclosures, and digital signature collected through our participant waiver form
• Minor participant information — name, date of birth, and guardian details when a minor is included in a booking
• Communication preferences — email and SMS opt-in status collected through our website forms and SlickText
• Usage data — pages visited, time spent on site, browser type, and IP address collected automatically through website analytics
• Photos and videos — images and recordings taken during sessions with your consent as outlined in our participant waiver

3. How We Collect Your Information

• Website forms — opt-in pop-up, inquiry form, and contact form on myreleaseroom.com
• Vagaro — our online booking and payment platform at vagaro.com
• Participant waiver — completed before every session, stored securely in our records
• Brevo — our email marketing platform where subscriber information is stored
• SlickText — our SMS marketing platform where text subscribers are stored
• In person — information provided at check-in or during your session
• Social media — if you interact with our Instagram or Facebook pages

4. How We Use Your Information

We use your personal information to:

• Process and confirm your bookings and payments
• Send booking confirmations, reminders, and follow-up communications
• Maintain waiver and safety records as required for liability purposes
• Send email newsletters and promotional communications to subscribers who have opted in
• Send SMS messages to subscribers who have opted in through our text keyword program
• Respond to inquiries, questions, and customer service requests
• Improve our website and services based on usage patterns
• Use photos and videos taken during sessions for marketing and promotional purposes as consented to in the participant waiver
• Comply with legal obligations

5. How We Share Your Information

We do not sell your personal information. We do not share your personal information with third parties except in the following limited circumstances:

• Service providers — we share information with Vagaro (booking), Brevo (email), SlickText (SMS), and other platforms necessary to operate our business. These providers are contractually obligated to protect your data.
• Legal requirements — we may disclose your information if required by law, court order, or government authority
• Safety — we may share information to protect the safety of our staff, guests, or the public
• Business transfers — in the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction

6. Data Retention

We retain your personal information for as long as necessary to provide our services and comply with legal obligations. Waiver records are retained for a minimum of 7 years for liability purposes. Booking records are retained for a minimum of 3 years. You may request deletion of your data at any time subject to legal retention requirements by contacting us at info@myreleaseroom.com.

7. Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information subject to legal retention requirements
• Opt out of email marketing at any time by clicking the unsubscribe link in any email
• Opt out of SMS marketing at any time by texting STOP to 888-315-6532
• Request a copy of your personal information

To exercise any of these rights contact us at info@myreleaseroom.com or 470-856-7029.

8. Cookies and Tracking

Our website may use cookies and similar tracking technologies to improve your browsing experience and analyze site traffic. You can control cookie settings through your browser preferences. Disabling cookies may affect certain features of the website.

We may use Google Analytics or similar services to understand how visitors use our site. This data is aggregated and anonymized and does not identify individual users.

9. Children's Privacy

Our services are available to participants ages 8 and up. We do not knowingly collect personal information directly from children under 13 without verifiable parental consent. When a minor participant is included in a booking, personal information is collected from and with the consent of a parent or legal guardian through our participant waiver process.

If you believe we have collected information about a child without appropriate consent please contact us immediately at info@myreleaseroom.com.

10. Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. Payment information is processed through Vagaro's secure payment system and is not stored on our servers. However, no method of transmission over the internet or electronic storage is 100% secure and we cannot guarantee absolute security.

11. Third Party Links

Our website may contain links to third party websites including Vagaro, Stan Store, Circle.so, and social media platforms. We are not responsible for the privacy practices of these sites and encourage you to review their privacy policies before providing any personal information.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do we will update the effective date at the top of this page. We encourage you to review this policy periodically. Continued use of our website or services after changes are posted constitutes your acceptance of the updated policy.